This was a ground up Visual Identity Project, that then lead into web design and print materials.

Client requested a new name, logo, color pallet, and photography direction. I worked with a copywriter the client also hired to develop the name as well as the copy used in the print materials.
 

Client wanted a brand that conveyed trust, savviness, and a sense of being grounded. So we went with deeper greens and photography that had a deep warm comforting feeling.