Green Friday was a play on Black Friday. The company I did this for wanted a cross-channel campaign (email, social, blog, etc) that pitched the idea to consumers that they didn't need to go rushing to stores to buy their Christmas gifts.
Green Friday not only proposed, a more convenient method of shopping (via online) but urged consumers to spend more time with family. All while purchasing second-hand clothing, which was better for the environment, hence "Green Friday"
My role was to develop the event's logo and provide all the needed assets for the campaign.