Green Friday was a play on Black Friday. The company I did this for wanted a cross-channel campaign (email, social, blog, etc) that pitched the idea to consumers that they didn't need to go rushing to stores to buy their Christmas gifts. 

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Green Friday not only proposed, a more convenient method of shopping (via online) but urged consumers to spend more time with family. All while purchasing second-hand clothing, which was better for the environment, hence "Green Friday"

 

My role was to develop the event's logo and provide all the needed assets for the campaign.